Goodshit - Our blog on life and culture at Tonic

Who needs advertising budgets…

hayley — Mon, 07 Jul 2008 12:39:40 +0000

…when you’ve got some florescent paper, felts tips and a car. My local newsagent has decided to do some outdoor promotions. Ace.

Food fight

James — Wed, 02 Jul 2008 17:06:30 +0000

This animation makes light of some of the worlds conflict using their national food to represent each country.

Watch the video first and try and guess the country and conflict

Answers here

Chip Shop Awards Nominations

Jamie — Wed, 02 Jul 2008 09:40:58 +0000

The Chip Shop Awards are different to most awards out there. It has no rules. It has no regulations. It has no baggage. So if some of your best ideas are yet to see the light of day because they bombed in research, you have not yet won the client concerned, or they haven’t a hope in hell of getting passed the regulators, then the Chip Shops are for you. Check out some great work here

Leicester square this morning…..

bridget — Fri, 20 Jun 2008 11:13:28 +0000

This a visual treat that our team was blessed to receive this morning…..

Although our source prefers to remain anonymous….. we all know who sent around the latest amusement…. “S.R” - thank you…

The beauty of it is - WILL SMITH ever know?

Telenor

Jamie — Mon, 09 Jun 2008 10:03:21 +0000

For the past few months we have been traveling back and forth to Oslo to work with Telenor. Here are some images of their offices in Fornebu that i took last week whilst the weather was great. The site used to be the old Oslo airport and the views over the Fjord are stunning…

Things in slow motion

James — Tue, 03 Jun 2008 14:54:34 +0000

Watching anything in slow motion is cool, thats why lots of adverts, websites and films have use this effect.

Imagine you’ve hired a slow motion camera for work, then imagine that you’ve shot all the footage you need and there is still time before you have to return the camera.

Well this is what Action Figure did - Slow motion

What is the first thing that pops into your head?

James — Thu, 29 May 2008 16:56:43 +0000

What do you think of when you see the Apple logo?

This little experiment in brand perception tests what the masses think of when they see certain brand logos.

Brand Tags

Ampersands

Jamie — Thu, 29 May 2008 16:23:46 +0000

A blog entirely devoted to the Ampersand!!

Me-OOOOOWWWWWW!

Samara — Fri, 23 May 2008 18:02:42 +0000

Drama at Tonic Towers today when we spotted this poor kitty stranded on the ledge in the tower block across the road. All of us oooh-ed and ahhed as we wodered if it was a suicidal kitty. Then we spotted the pigeon. More oohs and ahhs as the kitty went forward, backward, upwards, contemplated going downwards. finally the pigeon flew away and the cat was left wondering what to do. You’ll be pleased to know there was no flattened kitty as it realised it could walk backwards to the balcolny. Massive sighs of relief from the Tonic team.

Tonic Football

Samara — Fri, 23 May 2008 17:57:58 +0000

A drunken night in the pub with the neighbours and a challenge was born. Tonic vs Last Exit 5 aside football. The teams trained for absolute minutes with nourishing yeast beverages and tobacco. Tonic presented a strong and predominently female team and gave the Last Exit guys a run for their money. A few near-sterilising injuries later and the fun was over. Time to get serious, scores were tied at 3 all, “The next goal’s the winner”…….The score was 4.3 to Last Exit (but the final goal did go from a Tonic foot to a Last Exit face and accidentally into the goal…). High five to everyone. The next challenge, International darts. Tonic will need to pull their socks up to win the title back….