Tonic

What do you think of when you see the Apple logo?

This little experiment in brand perception tests what the masses think of when they see certain brand logos.

Brand Tags

A blog entirely devoted to the Ampersand!!  

Drama at Tonic Towers today when we spotted this poor kitty stranded on the ledge in the tower block across the road. All of us oooh-ed and ahhed as we wodered if it was a suicidal kitty. Then we spotted the pigeon. More oohs and ahhs as the kitty went forward, backward, upwards, contemplated going downwards. finally the pigeon flew away and the cat was left wondering what to do. You’ll be pleased to know there was no flattened kitty as it realised it could walk backwards to the balcolny. Massive sighs of relief from the Tonic team.

A drunken night in the pub with the neighbours and a challenge was born. Tonic vs Last Exit 5 aside football. The teams trained for absolute minutes with nourishing yeast beverages and tobacco. Tonic presented a strong and predominently female team and gave the Last Exit guys a run for their money. A few near-sterilising injuries later and the fun was over. Time to get serious, scores were tied at 3 all, “The next goal’s the winner”…….The score was 4.3 to Last Exit (but the final goal did go from a Tonic foot to a Last Exit face and accidentally into the goal…). High five to everyone. The next challenge, International darts. Tonic will need to pull their socks up to win the title back….

At the weekend I went to see this exhibition at the V&A Museum of Childhood in Bethnal Green. It features more than 100 posters charting the history of the games and their eras through design, including prints from post-war London 1948, remarkably modern designs from Melbourne 1956 and works by David Hockney and Andy Warhol. Tokyo 1964 and Mexico 1968 are my favourite, but take a look for yourself…

Having seen Iron Man the other night, these old school 3-D wireframe titles were almost as impressive as Jeff Bridges’ bald head and beard combination in the film! Designed by Prologue 

Netlife Research illustrate several misuses of Web 2.0 interface elements in their 2008 Bad Usability Calendar. You can download a PDF of the calendar and print it in your office as a reminder of what not to do.

Great ad for Nike Football, shot from a first person perspective by Guy Ritchie